DAZN had planned to start expanding to additional markets in March, but as you might have guessed, the coronavirus pandemic threw those plans in disarray. The company is also tied up in ongoing arbitration with Oscar De La Hoya’s Golden Boy Promotions over a $365 million deal it signed with boxer Canelo Alvarez.
“I’m not going to pretend this was the road map. I do think that COVID gave us a chance to evaluate our plans,” DAZN Executive Chairman John Skipper told Deadline. “We really weren’t producing anything, we weren’t marketing anything. We weren’t buying new rights. So we did have a genuine chance to stop and kind of go, ‘What’s working and not working?’”
When the expansion gets underway in December, most content will be available in English and Spanish, with additional localization to come at a later date. The app itself will be available on most internet-connected devices, including phones, game consoles and streaming sticks.