The hardware is, naturally, paired with a smartphone app for iOS and Android that can be used to track your progress. In the future, you’ll also be able to develop “stress measurements” to better identify how stressed you are, or can be, and look for ways of moderating it. In the materials the company supplied, it looks as if you don’t need to be sat quietly in a dark room while your Cove is running. Instead, you can hang out at work, on a video call or doing exercise while the device works its apparent magic on your mastoid.
If you’re the sort who spends their days with an eye on the fashion world, then the name of Feelmore’s founder may be familiar. Francois Kress has previously been CEO at brands like Carolina Herrera, Stuart Weitzman, Prada and Bulgari as well as LVMH. He’s joined in this venture by a coterie of neuroscientists who believe that there is plenty of positives to this sort of neural stimulation for better mental health.
Naturally, as with any piece of technology like this, we can’t be certain of its effectiveness until there’s been a lot more research done. And, of course, we haven’t touched or used the gear ourselves, so it’s hard to say yet if it’s in any way effective. We’ll hopefully learn more when Cove hits store shelves this fall, for an as-yet undisclosed price.